Headspace shows you how to find your calm with a GIF better than anyone could explain with words. Animated GIFs have the power to delight, wow, and captivate your email subscribers. They do it mostly through several types of valuable content, starting with the copy text and up to the creative visuals, they embed in their emails, including animated banners. Xfinity places their GIF further down in the email to draw their subscribers in and encourage them to scroll. The following best practices for using animated GIFs will help your email marketing run more smoothly, as you take advantage of using this file type: Smaller is Better. It’s best to keep the file size under 1MB. Animated GIFs are enjoying a renaissance both on the web and in email marketing. Baggu took simple cleaning directions to the next level by animating them. Create your Animated Text or Animated Signature using our Gif signature maker tool. So I’ll dive into how to make an animated GIF in Adobe Animate. Have a great offer coming out soon? Send email with animated hands. Sep 24, 2020 - GIFs are "playing" in emails everywhere these days. An animated GIF from an email by Land’s End. As an email marketer, you’re always trying to improve your campaigns through the use of copy, design, and images. With Tenor, maker of GIF Keyboard, add popular Christmas Animated Gifs For Email animated GIFs to your conversations. Using the slider tool, select how fast you want the layers to loop. In our funny GIFs category eMail from our cliparts collection you will find funny animated GIFs, images and graphics to download. Thousands of high-quality images waiting for you to pick and animate them with a simple click. Chewy, an online pet food store, sent a sales email to promote their 4 most popular cat food brands. The ease applied to this tween starts the animation quickly and slows at the end. Outlook recently updated its support for animated GIFs, but this only affects Office365. Below are glorious examples of GIF-powered email marketing at its best (we’ve included both a static screenshot and a GIF of the animated element of the email … It’s easy for a GIF file size to grow to bloated, behemoth proportions that interfere with email load times. 30+ Animated email template examples. Make sure your emails still make sense without the animated GIF. So if you’re hosting your images on a server that is slow to respond, the load times for the animated GIFs would increase for your subscribers. Your audience may open the email on their phone or they may have a poor internet connection, so you don’t want them to get frustrated because your design is too large, and it takes too long to load. Download your work in GIF or MP4 file format. 6. Image credit: Really Good Emails. But with so much competition for subscribers’ attention, it’s no surprise you might want something to set you apart—enticing readers to click through and care about your message. They are optimized for any email marketing campaign. Copyright © 2021 Creatopy. Create a new email; Download the GIF you made or wish to use; Drag and drop the file into your email (or click insert > image if you need to browse for it on your computer). You can download a high-quality animation at a high frame rate and low compression or a GIF file that’s optimized. The first thing you need to do is to select the best email GIF size for your needs. Including photography or gradients in your animation adds weight due to the amount of colors and shades these contain. You can test load times with a tool like Litmus’ automated pre-send testing checklist to see if your images are taking too long to load. Here are some average speeds for different file sizes on different connections based on our own experiment: These times are the content download speed and don’t take into account the time to first byte (TTFB). A symbol is a graphic, button, or movie clip that you create once and then re-use by selecting it from the library. Animated GIF in email best practices. Or add a little bounce when the tween completes. With Outlook being the third most popular email client in 2019, this could be a problem if you’re sending GIF… This blog post was originally published on January 9, 2020, by Jason Rodriguez. Magic Spoon shows off their different flavors and awesome package design. Here you have two options: create your custom animated effects or use the Magic Animator tool to add movement to your elements with just one click. Today, GIFs have become a powerful marketing instrument, for a number of reasons. Outlook 2007-2019 still don’t support animated GIFs. There are many email campaigns that have GIFs and showcase the products in best possible manner. TTFB is a way to measure the responsiveness of a web server. Get the best email marketing and design tips, stats, and resources, delivered to your inbox. 675 Massachusetts Ave., 10th Floor Cambridge, MA 02139 +1 (866) 787-7030 hello@litmus.com, Copyright © 2021 Litmus Software, Inc. 2005-2020, Ideal for agencies and email teams of 4+ people, Litmus’ automated pre-send testing checklist, just over half of recipients only spend less than two seconds on an email, The Ultimate Guide to Dark Mode for Email Marketers, How to create an "Add to Calendar" link for your emails. While GIFs sent via Gmail will show up as animated in the Gmail mobile app, you cannot send animated GIFs from within the Gmail mobile app. Whether you prefer a hard “G” or like to rhyme GIF with a certain brand of peanut butter, let’s look at why GIFs are so useful in emails. Click on the different animation presets to see your designs in action. 4. On top of slower load times, animated GIFs with larger file sizes will also use up data faster, which your subscribers probably won’t be happy about. This ever-growing collection of animated gifs (animation) and free graphic web images is provided as a free community service. Since you don’t have control over your server speed, your subscriber’s connection, or your subscriber’s data plan, it becomes extremely important to make sure that your animated GIFs are small enough to ensure that your audience can view it no matter where they’re opening your email. At in chrome gif image. Surprising. Personally, I like to keep mine below 1 megabyte (MB), but the optimal file size will vary and depends on email load time which we discuss later in this blog post. Once you have your GIF ready to go, you can include it in your email much the same way you would add any other image file: However, there are a couple of unique things you need to consider: which email clients support animated GIFs and how long they take to load in your email. Embed GIF in email newsletters Use one animated GIF to draw attention to a key area of your email. Add an animated GIF to your email signature - to stand out and grab everyone’s attention! Subscribers will have to click through to see the actual product. Animated GIFs are supported almost everywhere. Share the best GIFs now >>> One way to do this? Even if you choose a ready-made template, you can create your GIFs by editing them down to the last detail. Man writing an email. Sometimes, when scrolling down an email, our customers do not really notice videos we have inserted. You can also choose elements from the elements library such as masks, icons, shapes, or SVGs. Grab one of the thousands of professionally designed animated banners or start your work from blank and upload your own assets. Big. Choosing your own font familly and animation style to generate text gif and … But the nice thing is that once you’ve created a branded or custom GIF, any time that meme gets shared, your business or organization gets a little more exposure. If you created the design for your animation in Adobe Illustrator, you can simply copy and paste your vector graphics onto your canvas. Saving your animation out of Adobe Animate as a GIF is nice and simple. 5. Email icon PNG. Entice users to interact with your emails by leveraging the power of animations. We used a faux video GIF to draw attention to our video and get subscribers interested in clicking to see more. Apple teases an extended Black Friday sale and urges subscribers to “save the dates” for shopping so they don’t miss out on deals. It was carried over from Flash and is retained within Animate as an additional option. Bring your assets in a brand kit and personalize your design. Supported email clients; Pros & cons of animated gifs; Tips; How to add animated gifs to email signatures; Sample email signatures with animated gifs; A few words about animated gifs. For the animated GIF, select Slideshow. Improve your campaigns by using animated GIFs in your emails. With a real-time collaboration tool like Litmus Proof, you can centralize everyone’s comments and approvals. ILIA Beauty showcases their product in action with real people. Motion tweens are used to create animation movements by specifying different values between the first and the last frames. So your animated GIFs need to load fast to make an impression. Be sure to take note of the same compressions tips and tricks we share next since APNGs also like to pile on the kilobytes (KB). Supported by all major email clients: Gmail, Yahoo, Outlook, AOL and so on. One way to increase the resolution of your file is to go back to the source material and re-export it to the highest-resolution possible. This is because a shape tween enables you to alter the shape of an object. Stick to animating small elements of your email, or risk creating a headache-inducing crime against design to rival that of Ling’s Cars (below). If you haven’t embraced it in your email campaigns, it’s about time you did. I decided to group the various examples by use case or industry hoping that it will help you to better navigate this vast collection. Classic tween is very similar to motion tweening. Email marketers have always tried to improve the look and feel of their newsletters. If you need to bring more color or some background transparency to your animated content, then an animated GIF may not be the way to go. Master GIFs in email marketing to surprise and engage your audience! Animated mail slot for email. The bigger the file size, the slower it will load. Find anything you want in our extensive clipart, illustrations, and graphic arts library. Below is the step-by-step guide of making an email GIF with Wondershare UniConverter: Step 1 Launch GIF Maker.. After installing this app, start it, and then click the Toolbox tab before choosing the GIF Maker option.. FREE animated gifs, graphics, cartoons, pics, images and animations. Keeping your file size down. The news about GIF support in Outlook is a great one for everyone, not only for the companies who use this email client as a corporate one.