In April 2008, the New York Mets baseball team's site posted an online poll[6] to select the song for the 8th inning sing-along. Viewership was so high that it crashed Rockstar's site. The image caught on across 4chan; the image would be the target of a hyperlink with an otherwise interesting title, with a user clicking through having been said to be "duckrolled". On May 23rd, 2012, the original "Never Gonna Give You Up" YouTube video was taken down for 24-hrs following a copyright complaint[11]. [7] The bait-and-switch to "Never Gonna Give You Up" greatly expanded on 4chan on April Fools' Day in 2007, and led to the trick expanding to other sites like Fark and Digg later that year, quickly gaining the name "rickrolling" based on the prior "duckrolling". YouTube, capitalizing on the resurgence of a popular meme, has booby-trapped each of the "featured videos" on its homepage. Try it again. Rickrolling is a bait-and-switch prank that involves posting a hyperlink that is supposedly relevant to the topic at hand in an online discussion, but re-directs the viewer to the music video of "Never Gonna Give You Up," a 1987 dance pop single by English singer-songwriter Rick Astley. Invite all of your followers Put links to Rickrolls and Rickroll remixes on YouTube and Scratch here: Several users helped to post mirrors of the video on different sites, but one user on 4chan had linked to the "Never Gonna Give You Up" video claiming to be the trailer, tricking numerous readers into the bait-and-switch. Clicking on the link redirected one to YouTube, where Rick Astley greeted everyone with the music video of "Never Gonna Give You Up". https://www.facebook.com/rickroll548Reddit AMA: https://www.reddit.com/r/IAmA/comments/mx53y/i_am_youtube_user_cotter548_aka_the_inventor_of/As long … Apparently, like clockwork, the original RickRoll video on YouTube has to disappear from the site every two years. [10] A number of collegiate basketball games in March 2008 had people dressing up as Astley from the video and lip-syncing to the music as a prank before the start of the game. [3] YouTube – Rick Astley: Never Gonna Give You Up, [6] Mets Blog – Via WebArchive – Mets About to be Rickrolled, [7] Entertainment Weekly – Macy's Thanksgiving Day Parade: Best and Worst Moments, [8] BBC News – Astley shortlisted for MTV award, [9] Ding – England: Reliability and Longevity of UK-US Relationship Confirmed, [10] Telegraph – Pete Waterman: I was Exploited by Google, [11] The Daily Dot – RickRoll Rick Astley Copyright Takedown, [12] The Verge – Mad Genius RickRolls and Crashes Vine, [13] The Daily Dot – RickRoll Video Deleted, [14] Rolling Stone – Watch Foo Fighters Rickroll Westboro Baptist Church, [16] Telegraph – Anonymous Use Rick Astley in War Against Terrorism, [17] The Guardian – How Vote Leave got Rick Rolled, [19] Buzzfeed – Melania Rick Roll Intentional, Sorry, Gamers, Apparently Joker Doesn't Say 'We Live In A Society' In The Snyder Cut, 20 Daylight Savings Time Memes to Help You 'Spring Forward', Reminisce On Pandemic-Era Stupidity With These 25 Facepalm-Inducing Images, 20 Cringeworthy Posts And Messages To Make You Proud Of Your Limited Social Skills, Digital Archaeologist & Archivist & Pundit & Early Adopter (#8), Database Moderator & French Specialist & Pony Hater, Sr. President Biden's $1.9 Trillion COVID-19 Relief Package Births 'Moneybagg Joe' Meme, 4chan's 'CAM ON INGERLAND' Copypasta A Backhanded Cheer For The Ages, The World Is Remembering The Tragic Events That Went Down In Tomato Town, The Rise Of 'UWU' Was 15 Years In The Making, Parody Videos Showing The Killing Power Of Dog Breeds Rises On TikTok, Remembering Sonichu, One Of The Most Infamous Fanfictions In History, 'But He Wasn't Your Daddy' Is A Rare Moving Marvel Meme, 'Would You Like To?' Everyone lost an hour of sleep this Sunday, so we might as well laugh about it with some memes. Added Accepting their defeat, YouTube gracefully responded to Twitter user's "recommendation". "[29], On 25 August 2019, a notable large-scale occurrence happened at Petco Park in San Diego during a Major League Baseball game between the Boston Red Sox and the San Diego Padres—the first game that the Red Sox played at Petco Park in six years. Let the internet pranking begin! Jamie Dubs. Smidlein took to Twitter to announce his accomplishment and later regret[12]. The accompanying music video, Astley's first, features him performing the song while dancing. Rickroll Cult (Original! [20] Cover versions of "Never Gonna Give You Up" have also been used as part of rickrolling; in April 2018, the creators of TV's Westworld released a video that purported to be a spoiler guide for the entire second season in advance, but instead featured lead actress Evan Rachel Wood singing the song while accompanied by another main actress, Angela Sarafyan, playing the piano. share. Rick Astley's velvety vocals have been banished from YouTube. The video bait-and-switch trick grew popular on 4chan by the 2007 April Fools' Day, and spread to other Internet sites later that year. save. 11 . Astley later confirmed he had been tricked into clicking the link. [17] According to Astley, Cartoon Network had urged him to perform for the parade along with a large performance payment, and although he had been wary of trying to promote himself using the popularity of the meme, decided to go for it. Know Your Meme ® is a trademark of Literally Media Ltd. By using this site, you are agreeing by the site's terms of use and privacy policy and DMCA policy. For the unknown, Rickroll is … hide. The official White House Twitter account, @whitehouse, replied to the tweet with a link to the Rick Astley video on YouTube. In 2009, Astley wrote about 4chan founder moot for Time magazine's annual Time 100 issue, thanking moot for the rickrolling phenomenon. "[36] A spokesperson for Astley's record label released a comment which showed that Astley's interest with the phenomenon had faded, as they stated, "I'm sorry, but he's done talking about Rickrolling". "Never Gonna Give You Up" appeared on Astley's 1987 debut album Whenever You Need Somebody. On May 15th, 2007, one of the earliest known instances of the music video was uploaded under the title "Rickroll'D" by YouTuber Cotter548. [8], Rickrolling started to appear in more mainstream sources during 2008, with a SurveyUSA April 2008 poll estimating that at least 18 million American adults had been rickrolled. [9], One of the first public events involved the Church of Scientology, which had been aggressively trying to censor videos critical of the church. The song also appears in the film Bumblebee, and was featured at the end of its initial teaser trailer. In February 2008, during the Anonymous' Project Chanology protests against the Church of Scientology, "Never Gonna Give You Up" was played from boomboxes, performed, and shouted. Ruler of Everything / Do You Like How I Walk? Rather than using the song for the 8th inning, it was apparently used during the home opener, much to the displeasure of Mets fans (shown below, left). The story was explained in a YouTube video titled "I Did the First Rickroll (w/ Proof)" uploaded on August 7th, 2015 (shown below). In November 2008, the Rickroll meme came to a full circle when Rick Astley himself appeared on a float during the 2008 Macy's Thanksgiving Day Parade[7], lip synching to his classic hit from 24 years ago (shown below, right). by [27], Its meme status led to the song's usage in the post-credits scene for Walt Disney Animation Studios's 2018 film Ralph Breaks the Internet, the sequel to 2012's Wreck-It Ralph, after a “sneak peek” of Frozen 2 had suddenly transitioned into "Never Gonna Give You Up". In February 2010, a bipartisan group of Oregon Representatives planned to pull off the "Rickroll" during House sessions. [33] A 4K remaster of the "Never Gonna Give You Up" music video went viral in early 2021. [19] The term has been extended to simple hidden use of the song's lyrics. Just got Rick Roll’d by a YouTube ad. [5] The song, his solo debut single, was a number-one hit on several international charts, including the Billboard Hot 100, Hot Adult Contemporary Tracks, and the UK Singles Chart. 12 comments. Paul Fenwick advertised it by saying, "You are encouraged to use them for paperwork, loyalty schemes, and general joy. Many people have expressed the opinion that the most attention-getting aspect of the video is Rick Astley's unexpectedly deep voice in contrast to his youthful looks. This perturbed Twitter users when it was reposted there two weeks later, causing "Rick Astley" to trend on the site. YouTuber Erik Helwig claims to have prank called a Michigan radio station after a sports game and played "Never Gonna Give You Up" over the phone on August 31st, 2006. Initially, Astley, who had only recently returned to performing after a ten-year hiatus, was hesitant about using his newfound popularity from the meme to further his career, but accepted the fame when he Rickrolled the 2008 Macy's Thanksgiving Day Parade with a surprise performance of the song. [18], In September 2009, Wired magazine published a guide to modern hoaxes which listed rickrolling as one of the better known beginner-level hoaxes, alongside the fake e-mail chain letter. This thread is archived. 11 + Follow - Unfollow Posted on: Feb 02, 2021 . [16] However, at the 2008 Macy's Thanksgiving Day Parade, Astley made a surprise appearance on a float of the TV show Foster's Home for Imaginary Friends for Cartoon Network to lip-sync the song to the crowd and television audiences, making that performance the largest rickroll to date. 97% Upvoted. During a mid-inning break, the Padres' scoreboard began to play "Sweet Caroline"—a tradition at Red Sox home games in Fenway Park—but the Red Sox were the opposition in San Diego. Rickroll Lyrics: (Intro drum fill from Never Gonna Give You Up) / A rickroll is tricking someone into watching the music video for Rick Astley's hit single, "Never Gonna Give You … 20 Cringeworthy Posts And Messages To Make You Proud Of Your Limited ... Reminisce On Pandemic-Era Stupidity With These 25 Facepalm-Inducing I ... 22 Starter Packs To Reacquaint Yourself With The Basics. [25] It has since been unblocked again and has gained over 89 million views as of March 2021[update]. Fiscal policy is important, but can be dry sometimes. On July 18th, 2016, Melania Trump made a speech at the National Republican Convention in which she said that her husband Donald Trump "will never, ever, give up. We're no strangers to love. 8 0 0. Do you have caps locks on? Like and Sub to me and some of my friendsWillow celeste and Rat Tobia The meme has also extended to using the song's lyrics in unexpected places. YouTube @ olen Ul el=) We want to know: this year, what videos did you watch on repeat? [41] However, Astley denied those reports in 2016. [44], "Rick Roll" redirects here. Together Forever – Greatest Hits and More... https://en.wikipedia.org/w/index.php?title=Rickrolling&oldid=1011635190, Wikipedia indefinitely semi-protected pages, Short description is different from Wikidata, Articles containing potentially dated statements from March 2021, All articles containing potentially dated statements, Articles containing potentially dated statements from 2010, Pages using Sister project links with hidden wikidata, Creative Commons Attribution-ShareAlike License, This page was last edited on 12 March 2021, at 00:16. [7], An initial use of "rickrolling" was confirmed by the editors of Know Your Meme, where rural Michigan resident Erik Helwig had called into a local radio sports-talk show in 2006 and instead of conversing with the DJs, simply played "Never Gonna Give You Up", leaving the DJs speechless. On October 7th, 2016, Astley participated in an "ask me anything" (AMA) thread on the /r/Music[20] subreddit, which gathered more than 63,900 points (90% upvoted) and 6,900 comments prior to being archived. Sort by. Did you just... rickroll YouTube— YouTube (@YouTube) December 7, 2020 [30], On 13 October 2019, the Sunday night NFL game between the Pittsburgh Steelers and Los Angeles Chargers at Dignity Health Sports Park featured a case of rickrolling when the PA announcers, after a Chargers touchdown brought the score to 24-10 Pittsburgh, decided to troll the partisan crowd by playing the beginning of the Styx song "Renegade" (which had been played at the Steelers home Heinz Field since 2001) only to transition into "Never Gonna Give You Up". Sorry, Gamers, Apparently Joker Doesn't Say 'We Live In A Society' In ... Instagram Won't Allow Adults To Message Teens Who Don't Follow Them, 15 'Star Wars' Original Trilogy Memes For Fans Of Prequel Memes. Did you just... rickroll Youtube ImportantNoob. This scheme was finally revealed on April 1st, 2011, when Representative Jefferson Smith and his co-conspirators edited and uploaded a video of various representatives making their statements, put in proper lyrical order of the song (shown below). [7], In March 2007, the first trailer for the highly anticipated Grand Theft Auto IV was released onto the Rockstar Games website. [14][13] At the 2008 MTV Europe Music Awards, an online campaign led to Astley being named the "Best Act Ever" despite not being on the original shortlist of nominees, effectively rickrolling the awards. On August 20th, 2017, The Foo Fighters rickrolled their audience in Tokyo when they brought special guest, Rick Astley on stage to sing "Never Gonna Give You Up" (shown below, left). The use of the song for rickrolling dates to 2006, originating from the 4chan imageboard in an early meme known as "duckrolling". In August 2015, Rock band, The Foo Fighters, rolled past Westboro Baptist protesters in the bed of a truck blasting Rick Astley's "Never Gonna Give You Up" in Kansas City, Missouri starting a dance party[14] (shown below). He was quoted saying, "Panorama did a documentary on the exploitation of foreign workers in Dubai. In September 2015, Apple Rick Rolled customers accessing the Apple Watch Support Page[15]. On November 18, 2015, hacker group, Anonymous, announced on Twitter that they would be "spamming verified ISIS hashtags with rickrolls" [16]. Can we get this RickRoll add on April Fools please YouTube! [22] The official Rick Astley channel uploaded another version[26] on 24 October 2009, which has over 883 million views as of March 2021[update]. It is not to be confused with, "New Internet Legend Manages to Rick Roll Rick Astley", "Rick Astley had a relatable first reaction to Rickrolling", "The Biggest Little Internet Hoax on Wheels Hits Mainstream", "You Wouldn't Get This From Any Other Pollster", "The '80s Video That Pops Up, Online and Off", "Rickrolled: New York Mets fall victim to Rick Astley online prank", "Rickrolling: Rick Astley named Best Act Ever at the MTV Europe Music Awards", "Rick Astley Addresses the Rickroll Phenomenon", "Macy's Thanksgiving Day parade: Rick Astley performs his own Rickroll", "Rick Astley talks Rickrolling the Macy's Thanksgiving Parade, jamming with Dave Grohl, and why he never cared about being 'one of the cool kids, "The Official Prankonomy: From rickrolls to malware, a spectrum of stunts", "Teacher Rickrolled by inspired quantum physics essay", "The Stars of Westworld Make 25-Minute Long 'Spoiler' Video Just to Troll Fans". When victims click on a seemingly unrelated link, the site with the music video loads instead of what was expected, and in doing so they are said to have been "Rickrolled". [31][32], Rickrolling saw a massive resurgence online in the early 2020s. Show More. [15], By November 2008, the "Never Gonna Give You Up" video on YouTube had more than 20 million views and was considered a viral video; however, Astley initially appeared indifferent to the newfound fame. Press question mark to learn the rest of the keyboard shortcuts YouTube @YouTube We want to know: this year, what videos did you watch on repeat? In April 2009, co-writer of "Never Gonna Give You Up," Pete Waterman, denounced Google and YouTube at a press conference that announced the launch of a website campaigning for a fairer deal for songwriters whose work is featured on YouTube. [7], In November 2008, Astley was nominated for "Best Act Ever" at the MTV Europe Music Awards after the online nomination form was flooded with votes. On April 9th, 2018, The creators of the television show Westworld posted a video entitled Westworld Season 2 -- A Primer promising spoilers but all viewers got was a video of cast members singing "Never Gonna Give You Up" (shown below, right). [12][13] In April 2008, the New York Mets baseball team asked fans on the internet what song they should use for their eighth-inning rally song. [39] Entry Moderator & iFunnyologist & Turtle Emoji, Digital Archaeologist & Treasurer & Collection Butler, Digital Archaeologist & Treasurer & Media Chauffeur. On June 3rd, 2013, Will Smidlein managed to upload the full Rick Astley music video to Vine the same day Vine introduced the new app for Android. I feel like one of those workers, because I earned less for a year's work off Google or YouTube than they did off the Bahrain government."[10]. The “Add a friend” tutorial section featured an image of the watches contact list with the initials spelling out, "NE VE RG ON NA GI VE YU UP" (shown below). Rick Astley was nominated for the Best Act Ever award for the MTV Europe Music Awards in November 2008, when the voting forum was flooded by fans of the Rickrolling phenomenon[8]. The story was explained in a YouTube video titled "I Did the First Rickroll (w/ Proof)" uploaded on … 11 + Follow - Unfollow 3px arm (Slim) Background Did you just... rickroll Youtube ImportantNoob. Ethan @edma06RBLX - Replying to @YouTube This one about the cute puppy Cute Little Puppy Doing Cute things youtube.cam Oak 65 YouTube @ @YouTube 119 Did you just... rickroll YouTube wi Ethan @edma0Q6RBLX - OH MY GOD I I FUCKING DID IT 42 MID IT 58 VAL A DITA VOH DIN IT – popular memes on the site ifunny.co The man who rickrolled Youtube. And, most importantly, he will never, ever, let you down" [18]. On November 24th, the group announced on Twitter that their "first yet simple hashtag to #RickrollDaesh is #SupportISIS.". Rickroll'd no more: Internet meme takedown! This practice quickly replaced duckrolling for other alluring links, all generally pointing to Astley's video, and thus creating the practice of "rickrolling". The Internet group Anonymous, as part of their Project Chanology to challenge this censoring, protested at the Church's various headquarters across the globe by chanting the song, among other activities. andcallmeshirley. On April 7th, the Mets announced that the song had won with over five million votes. The meme gained mainstream attention in 2008 through several publicized events, particularly when YouTube used it on its 2008 April Fools' Day event. Rickrolling, alternatively Rick-rolling or Rickroll, is a prank and an Internet meme involving an unexpected appearance of the music video for the 1987 Rick Astley song "Never Gonna Give You Up". ", "Rick Astley getting rickrolled was Reddit's most upvoted post in 2020", "Friday Picks: Wired on the gadget blog wars, Rick Astley on the 'Rickroll', church sign about Google", "On the first day of April: Another Google prank and Rick, rolling along", "Astley calls 'Rickrolling' craze 'brilliant, "Rickrolling and the league of web fame: An estimated 13 million internet users have been tricked into watching the video for Rick Astley's Never Gonna Give You Up in the last couple of weeks", "Astley prank storms web: A new internet craze known as 'rickrolling' has thrust Newton-le-Willows' 1980s pop star Rick Astley back into the spotlight", "Rick Astley 'Rick Roll' video prank becomes web phenomenon", "Rick Astley Calls Rickroll 'Hilarious,' 'Bizarre'; Plans Arena Tour, But Can He Still Dance?". Goro Majima Offers You A Watermelon (And Many Other Cool Things). [11] YouTube's 2008 April Fools joke made featured video hyperlinks on the site's home page end up on the music video. by In February of 2020, YouTuber Revideo posted a "4K" edit of the original video using video manipulating software (shown below). Yep, YouTube just got rickrolled. Rick Astley, king of the 'Rickroll,' talks about his song's second coming", "German judge chides Google over YouTube freeloading", "[AMA] I'm really Rick Astley. Here's something more fun: http://t.co/ca31My7 #WHChat, — White House Archived (@ObamaWhiteHouse) July 27, 2011. I swear, I'm not just trying to RickRoll the readers of Gizmodo. [28], On 5 January 2018, Paul Fenwick announced that he had started several Rick Astley hotlines, which when called, would play "Never Gonna Give You Up" along with several other artists' adaptations of it. level 1. In April 2016, pro-EU campaigner, Mario Van Poppel, claimed the Vote Leave domain name before Vote Leave Campaigners. [15] When Astley was asked about the trend of rickrolling during an interview in March 2008, he stated, "it's weird", since he had not performed much lately, but he found the interest funny. The guy who rickrolled Rick Astley … new (suggested) level 1. report. The stunt caught fans and players from both teams by surprise (even being acknowledged by the Steelers official social media accounts), and some Chargers players were not happy about the Steelers anthem being played in their own home stadium. The UK daily The Guardian[4] called it “a live rick-rolling of the Church of Scientology" (shown below, left). [24] It was taken down again on 18 July 2014. @wiggsd Sorry to hear that. [6] It has since become a popular song on the Internet, particularly after it was featured in the 2005 "Charlie Has Cancer" episode of It's Always Sunny in Philadelphia. 2 years ago. Astley has voiced his approval of the off-beat joke, stating "MTV was thoroughly Rickrolled" (shown below, left). No thanks, take me back to the meme zone! [42], Astley himself has been rickrolled a few times. Format, 'Dream Blunt Rotation' Made For Some Good, Old-Fashioned High Guy Meme-ing This Weekend, Cryptoart Discord Users Unearth Forgotten MoonCatRescue NFTs. Do You Accept? On January 13, 2009, United States Speaker of the House, Nancy Pelosi published a video in honor of the launch of the HouseHub YouTube channel featuring the Rick Astley music video at the end (shown below, right). Bleary-eyed early viewers of Snyder's four-hour-long version of Justice League are reporting that we don't live in a society after all. In online classes on Zoom during the initial COVID-19 lockdown, students often rickrolled their classmates and teachers. YouTuber Erik Helwig claims to have prank called a Michigan radio station after a sports game and played "Never Gonna Give You Up" over the phone on August 31st, 2006. While this occurred before the 4chan use, Know Your Meme editor-in-chief Don Caldwell said there was no direct confirmation of whether it had inspired the 4chan use of the video. @ #ThisisHow 08 Dec 20 Sprinkle 131 Retw 108 Quote Tweets 3,218 Likes Ethan @edma06RBLX Replying to @YouTube This one about the cute puppy be 10jTc9S10 53 197 2,942 YouTube @ @YouTube Sin Did you just... rickroll YouTube 45 338 ) 2,989 Ethan @edma06RBLX Th OH MY GOD FUCKING DID IT 39 tl 23 1,128 Ethan YouTube … Proves 'LazyTown' Memes Can Still Get Play In The 2020s, Over A Decade Ago, 'Too Lewd' Became The Cry Of The Wholesome Anime Enjoyer, Quick, Get In The DaBabymobile, We're Going To Explore The Amazing World Of Ironic DaBaby Memes, Bernie Sanders Wearing Mittens Sitting in a Chair, "Capitol Rioter Tasered His Testicles To Death" Rumor. Twitter Memers Are Letting Their Imaginations Run Wild With What They Could Do With $1,400, 'Catastrophe Crow' Has Been A Great ARG Going For Months, And It's Finally Getting Noticed, Nameless, Shirtless 'Simpsons' Characters Are Here To Compare New And Old Music In Video Remix Series, Mememakers Are Adding A New Twist To That 'I'm Fine' Macro You've Inevitably Seen Somewhere, Commander Shepard Is Feeling Randy In 2012s 'We'll Bang Ok?' [1] More recently, on a Reddit post in June 2020, a user, u/theMalleableDuck, claimed to have met Rick Astley backstage when they were 12 years old, but posted a link to the song instead of a picture verifying the encounter. Show Less. Peak TV reaches new heights, thanks to some 8-bit tunes. And to celebrate my first album since 1993, I'm here to let you Ask Me Anything! Many fans who voted for Astley felt the awards ceremony failed to acknowledge him as a legitimate artist. On April 4th, 2008, FARK users bombarded the poll with upvotes for "Never Gonna Give You Up." #ThislsHow - 08 Dec 20 Sprinklr isl 3,218 Ethan @edma06RBLX - Sh Replying to @YouTube This one about the cute puppy youtube j5a0jTc9S10 53 YouTube @ @YouTube Sh Did you just... rickroll YouTube 45 338 Ethan @edma06RBLX OH MY GOD I FUCKING DID IT 39 23 NowhereMan @NachoMarzilio you crazy son of a b*tch you did … In 2010, we wrote about the video being taken down from YouTube due to a … Dec 10, 2008 at 04:08PM EST #ThislsHow 1048 Tl 239 3195 Ethan @edma06RBLX Vv This one about the cute puppy youtu.be/ j5a0jTc9S10 53 Tl 197 2923 I YouTube @ @YouTube En reponse a @edma06RBLX Did you just... rickroll YouTube The guy who rickrolled Rick Astley Wee * h 5 opponent! The practice is said to have begun as a variant of an earlier prank from the imageboard 4chan known as DuckRolling, in which a link to somewhere (such as a specific picture or news item) would instead lead to a thread or site containing an edited picture of a duck with wheels. "Bumblebee movie trailer: Even Transformers get Rickrolled", "Man sets up Rick Astley hotline to rescue people from annoying salespeople", "The Padres owned Red Sox fans with a devastating Rick Roll during 'Sweet Caroline, "The Chargers' attempted "Rick Roll" of the Steelers in Week 6 fails miserably", "Chargers not happy that 'Renegade' played during Sunday's game", "You Can Now 'Rick Roll' Your Zoom Meetings", "Rick Astley's Rick Roll meme goes viral again with disturbing 4K remaster", "Rickroll your eyeballs into oblivion with remastered "Never Gonna Give You Up": Watch", "Web Scout exclusive! The meme grew out from a similar bait-and-switch trick called "duckrolling" that was popular on the 4chan website in 2006. YouTube @ @YouTube I We want to know: this year, what videos did you watch on repeat? © 2007-2020 Literally Media Ltd. Uh-oh, login failed. In an interview with Larry King, Astley stated that the first time he fell for the prank was through an email his friend sent him during the early 2000s. ), a Studio on Scratch. Each of the participants was given a portion of the lyrics of "Never Gonna Give You Up" to subtly plug into their statements during legislative discussion. The meme is a type of bait and switch using a disguised hyperlink that leads to the music video. YouTube @YouTube We want to know: this year, what videos did you watch on repeat? "Never Gonna Give You Up" received a massive number of votes, driven by websites like 4chan. Just as the world was fully grasping Wikileaks for the first time, amid dense publications of top secret cables, the arrest of Julian Assange in the UK, and Operation Payback which included serious attacks on Visa, MasterCard, Amazon and Paypal, one purported Wikileak document titled "England: Reliability and Longevity of UK-US Relationship Confirmed" was probably more read than any other: Originally posted on the eve of December 9th, 2010, readers who clicked through the hidden link were led to a document[9] that includes the lyrics to the Rick Astley's song: On July 27th, 2011, Twitter user @wiggsd tweeted "This WH correspondence briefing isn't nearly as entertaining as yesterday's." Due to the high buildup of anticipation for the game at that time, many GTA fans on the /v/ board fell victim to the bait-and-switch prank and the joke became quite popular on 4chan. It's a piece of cake to bake a pretty cake. [37] The push to make Astley the winner of the award, as well as efforts to encourage MTV to personally invite Astley to the awards ceremony, continued after the announcement. Astley himself has also been Rickrolled several times.[1][2][3][4].