But, now margarine is morphing into healthier fare, as margarine is naturally plant-based. THE Zambia Compulsory Standards Agency and Lusaka City Council have instituted investigations into the Blue Band margarine that is allegedly not melting under any conditions. Newspaper is your news, entertainment, music fashion website. You also have the option to opt-out of these cookies. This website uses cookies to improve your experience. Current alternative butter brands made from plants contain healthy unsaturated fats. ₦ 700. 5.0 out of 5 stars Best Sellers Rank 326,188 in Grocery (See Top 100 in Grocery) Subscribe to our newsletter to get updates on our latest offers! Its products are vegan, plant-based and non-GMO. Goodbye, Blue Band: Why Unilever is selling margarine business. And, hydrogenation is no longer used to make margarine firmer and texturally closer to dairy butter. Earth Balance is involved in the Roundtable on Sustainable Palm Oil (RSPO), committed to environmentally and socially responsible palm oil production. Blue Band helps us to get a healthy diet with all important nutrients, including the fat-soluble vitamins A, D and E. Within our assortment you will find various Blue Band products that you can easily order online. Log Food. It was made from a special blend of vegetable oils, which do not harden even at fairly low temperatures. It means never taking your eye off of changing customer needs. Recently Viewed See All. Ordinarily, the terms brand revitalization and private equity are not commonly used in the same sentence, so kudos to KKR. Rather than starve the former Unilever brands, KKR saw an opportunity that could not be overlooked: the appeal and profitability of plant-based foods. In 2017, after a very high-priced bidding war, investment firm KKR walked away with the prize, offering … Unilever is listed in both London and on the Amsterdam AEX, where its share price Thursday was slightly lower 0.17 percent in early morning trade at around 46.50 euros a share. Unilever does not see the basis for any further discussions,” it said at the time. 2011–present V • T • E Upfield. Single Digital Issue: The Billionaires List, Feb / March 2021, Single Digital Issue: African of The Year - Forbes Africa December 2020 (special issue), Single Digital Issue: Nigeria 60 - Forbes Africa Oct/Nov 2020, Single Digital Issue: James Mwangi Cover - Forbes Africa Aug/Sep2020, Single Digital Issue: Forbes Africa June/July 2020. 84 / 2,300g left. Blue Band Blue Band - Margarine. The primary factor that sets them apart is what they’re … But opting out of some of these cookies may affect your browsing experience. Burton’s Bingo caramel bar. Sodium 2,216g. By focusing on the sustainability of margarine, Upfield is altering its ingredient lists by “…reducing each product to around five natural ingredients to create cleaner labels.”  Financial Times reports that originally KKR intended to “…strip out inefficiencies but decided on a new strategy after spotting consumer appetite for ‘sexy’ plant-based foods.” Apparently, Upfield made the correct decision, as its net sales grew 1.3% in 2019. Brand success requires being the best at something relevant and differentiated. Unilever’s Spreads business includes brands such as Becel, Flora, Country Crock, Blue Band, I Can’t Believe It’s Not Butter, Rama and ProActiv. DEBUNKED: 14 Million Kenyans Not Blacklisted by CRBs, CONFIRMED: American NGO Has Launched ‘Adopt a Clitoris’ Campaign in Kenya, FAKE: New York Times Did Not Publish Article Urging America to…, FALSE: Kajiado Governor’s Car Did Not Hit and Kill Boda Boda…, FAKE: Barbara Kyagulanyi, Bobi Wine’s Wife, Not The Lady Harassed By…, Long-serving Nakumatt executive finally leaves, Africa’s biggest bottle buys Kisumu’s Equator Bottlers, How butter is reclaiming the crown in spreads kingdom, Nakumatt loses top manager in new management structure, Who killed margarine? In the US, Earth Balance is one of Upfield’s biggest competitors. Blue Band Baking Margarine > Nutritional Facts. The review is expected to be completed by the end of the year. Blue are an English boy band consisting of members Antony Costa, Duncan James, Lee Ryan and Simon Webbe.The group originally formed in 2000 and has released three studio albums, All Rise (2001), One Love (2002) and Guilty (2003) that all peaked at number one in the United Kingdom alongside releasing 16 singles, over a four-year period. Blue Band (Netherlands) Edit. This website uses cookies to improve your experience. Blue Band Margarine Spread For Bread 450gX3. This website uses cookies to improve your experience while you navigate through the website. You have entered an incorrect email address! Breakaway chocolate biscuit: c.1972 . Most people have strong opinions about which one they prefer. 100 % 9g Fat. While the boys may be living quieter lives now, one things for sure - they're all still totally dreamy! This category only includes cookies that ensures basic functionalities and security features of the website. The milk chocolate suggestive biscuit. Fat 58g. Unilever’s margarines and spreads include such household brands as Flora, along with Blue Band and Rama. Save my name, email, and website in this browser for the next time I comment. Related >> How butter is reclaiming the crown in spreads kingdom. Kraft’s pursuit of Unilever would have merged the maker of Kraft cheese and Heinz ketchup to its European counterpart, whose products include Q-tips, Hellmann’s mayonnaise and Ben & Jerry’s ice cream. I still remember the day that Blue Band margarine was introduced to Alamdar Bakery in my home-town of Quetta, Pakistan. Additionally, as part of its investment, Upfield is pouring €50 million into a new Food Science Centre in Wageningen, the Netherlands, that will focus on sustainability, health, and taste in plant-based food, according to foodnavigator.com. I would not claim to be able to identify real butter at all. These cookies do not store any personal information. Blue Band (known as Rama in Germany) is a brand of margarines, cheese spread and vegetable fat spreads. The sale amounted to 8.1 billion dollars. We provide you with the latest breaking news and videos straight from the entertainment industry. Unilever’s Blue Band have become a household name, almost every child loves having blue band at their breakfast table. In the past, margarine was often made of hydrogenated oils and was rich in trans fatty acids. The bid, which had valued Unilever at a whopping $143 billion, had “no merit, either financial or strategic, for Unilever’s shareholders. But do you really know the difference between butter and margarine? People purchase it in the name of butter but in reality it is margarine and not butter. “After a long history in Unilever, we have decided that the future of the spreads business now lies outside the group,” chief executive Paul Polman said in a statement. The Dutch-British consumer products giant said Thursday it is selling off its underperforming margarine division, just weeks after spurning the takeover bid by US rival Kraft-Heinz. Earth Balance is a two-decades-old enterprise that makes vegan alternative butter spreads, nut butters and snacks. Margarine has now become a darling of the alternative dietary regime crowds. Margarine is often recommended as a heart-healthy replacement for butter. It came as global food companies struggle with anaemic economic growth in many key markets. He said Unilever would not change its long-term business model, which he described as one of “sustainable value-creation”. With Eric Idle’s “nudge nudge” advert adapted from Monty Python. Add To Cart. These cookies do not store any personal information. Blue Band Original contains 6 good start vitamins and Omega 3 & 6 for the growth and development of you and your children. This category only includes cookies that ensures basic functionalities and security features of the website. Blue Band margarine. It operates across 66 countries around the world. 88 / 2,000 cal left. As veganism and vegetarianism diets become more embedded into people’s lifestyles, anything plant-based is now perceived as good. These cookies will be stored in your browser only with your consent. A wholesaler, Pat Lawson Enterprises at Alaba-suru market, Lagos-Badagry Expressway, confirmed that the most patronized by consumers is the Blue band margarine… 0 %--Carbs. Margarine has now become a darling of the alternative dietary regime crowds. Unilever last week announced the results of its anticipated comprehensive review that came after its surprise bid from US food giant Kraft Heinz Company last month. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Fitness Goals : Heart Healthy. I’ve bought Blue Bonnet for 10 years.) While many had expected the Anglo-Dutch consumer goods company to separate its personal products and food businesses, the firm instead decided to isolate its spreads business, indicating that “the future of the spreads business now lies outside the Group.”. We'll assume you're ok with this, but you can opt-out if you wish. Blue Band Spread for Bread is a low-fat spread which is suitable for spreading only. Coming Soon. ₦ 3,000. Luxury “Blue Band Margarine” was made by Unilever and it first appeared around 1920, when it was produced in Holland. Part of Kohlberg Kravis Roberts. A familiar name in African households, Blue Band has been used since 1955 on breakfast tables. In 2002, Unilever Kenya Limited sold off its well known Kimbo and Cowboy cooking fat brands to rival Bidco Oil Refineries Limited, as well as Veebol and Tiger brands. Serving Size : 1 tbsp (14g) 88 Cal. And, The Good Food Institute reported “… sales of plant-based alternatives to meat, dairy and eggs rose 11% year on year in the US to $5 billion in 2019.”. ₦ 1,000. 17%. But opting out of some of these cookies may have an effect on your browsing experience. Necessary cookies are absolutely essential for the website to function properly. ASIN B006MYC0XS Customer Reviews: 5.0 out of 5 stars 2 ratings. Butter reclaims crown in kingdom of spreads, Inspired by Uber Drivers, M-Pesa Agents Want Perks & Recognition as Safaricom Employees, Eveready Taps Sameer Executive as Acting Managing Director, Auctioneers’ Desperate Search for Buyers in Newspapers Reveals Kenyans’ Struggles, Safaricom Crowned Kenya’s Top Taxpayer After Forking Out Ksh98B in 2020, Women Owned SMEs to Reap Big From Equity’s Newly Signed SME Guarantee, KRA Warns Kenyans on Fraudulently Registered Vehicles, Why Hotels Are Doomed for the Next 3 Years. ₦ 2,500. Margarine (Mentega) 8oz by Blue Band Often used as a place-holder for butter. However, the really cheap margarine is easily identifiable for its waxy texture and lackluster taste. It is mandatory to procure user consent prior to running these cookies on your website. Revitalizing a brand by focusing on satisfying changing customer habits and attitudes keep brands relevant for enduring profitable growth. Margarine can be used as a spread, or integrated into cooking/baking as a more shelf-stable option as opposed to butter and oil. This new positioning is clearly articulated on Upfield’s website… “We are the largest plant-based consumer products company in the world and we have embarked on a journey to deliver a ‘Better Plant-Based Future’ to the benefit of our customers and consumers alike.” Along with this statement is the commitment to sustainability including a policy paper titled, “A Better Plant-Based Future.”, According to Financial Times, Upfield is determined to change the image of margarine. 9 / 67g left. A chemist, Hippolte Mege-Mouries created “oleomargarine” and the rest is history. With its great wall of Marshall amps and its corrosive fuzz guitars, the San Francisco power trio Blue Cheer played heavy metal before there was a name for it. History Talk (0) Share????–2011. Plant-based foods and beverages are seen as healthy and planet-friendly, an image that appears to override the idea that processing also takes place in their production. It’s a good good feeling! How does this food fit into your daily goals? Butter is a natural food made from milk, while margarine is a processed … For some people, however, I do recognize that for them Blue Band and other margarine brands out there are simply unhealthy by the mere fact that they’re processed and have additives. Goodbye, Blue Band: Why Unilever is selling margarine business. Necessary cookies are absolutely essential for the website to function properly. And as more people become conscious of their diets and the impact it has on their health, it’s expected that products such as Blue Band with their two faces stand to lose. Blue Band Original is a medium fat spread that can be used for spreading, cooking and baking. Consumer Protection Council (CPC) is expected to answer this question after it concludes investigation into the claims of a social media video circulating with fury in the country. In the video, what is said to be a cut of Blue Band Margarine, produced by UNILEVER Nigeria Plc, is placed in glassware, and hot or boiling water is the poured over it. Unilever last week announced the results of its anticipated comprehensive review that came after its surprise bid from US food giant Kraft Heinz Company last month. These cookies will be stored in your browser only with your consent. Even if you visit Unilever website or check the wrapper you will find that Unilever never claims it to be butter. After 30+ years of eating margarine (Mom always bought Country Crock. Calorie Goal 1,912 cal. Brand revitalization requires finding and satisfying a new, important customer need. Finally, the benefit I consider the most fabulous is because it is pocket friendly. We also use third-party cookies that help us analyze and understand how you use this website. Blue Band Butter Blue band Margarine ... Blue Band Cuisine African Format Dried Manufacturer Unilever Additional Information. A Dutch brand developed by Van den Bergh it remains widely available in Germany, where it has been sold since 1924. Unilever built a global margarine and spread business that included over 100 brands including Flora, I Can’t Believe It’s Not Butter, Blue Band. Original Blue Band Margarine. The move came amid a company review launched in the wake of February’s surprise takeover bid by US food and beverage giant Kraft-Heinz. We'll assume you're ok with this, but you can opt-out if you wish. The Unilever global spreads unit was set up as a separate unit in 2015 but “remains challenged in developed markets and we have now taken the decision to launch a process to either sell or demerge spreads,” the company said. Blue Band is a leader in Kenya. Blue Band Margarine. It is produced by Upfield except in southern Africa, and by Remgro-owned Siqalo Foods in southern Africa. Brands, such as Blue Band, that were derided as pale non-dairy substitutes are now desired as manufacturers update and revise ingredients. Nabisco, maker of Fleischmann's and Blue Bonnet brands, was barraged with calls last year from cooks asking how to bake with the new stick spreads. New logo/packaging: Rama, Blue Band and Planta (Unilever margarines) The multinational consumer products company Unilever was founded in the 1930s as a merger between a soap producer and a margarine company. In 2017, after a very high-priced bidding war, investment firm KKR walked away with the prize, offering Unilever approximately US$7.7 billion (€6.8 billion). Predecessor: Unilever. But unfortunately the solo success the Blue boys were expecting didn’t materialise. The products have been designed to create “… a conscious, rewarding way of living.” As part of its philosophy is its original commitment to being “ethically plant-based.” The palm oil it uses is a non-GMO, non-hydrogenated oil. Upfield, Former Unilever brands, Margarine and spreads, Food and drink in the Netherlands. What is clear is that the appeal of plant-based food alternatives is a growing customer desire. By Larry Light, CEO Arcature Brand Consulting. Unilever was looking at it “with the objective of achieving greater simplification and strategic flexibility.” “We always have worked our operational model and driven efficiency,” Polman told the BBC’s Today programme. Take a walk down the dairy aisle and you’ll notice an ever-growing selection of butter and margarine. Because margarine is a plant-based fat, it also contains amounts of vitamins A B1 (Thiamine) B2 (Riboflavin) D and E. Because of hydrogenation, and its non-buttery texture and taste, margarine sales declined over the last decade. While many had expected the Anglo-Dutch consumer goods company to separate its personal products and food businesses, the … Although it has expanded into other foodstuffs and hygiene products, margarine is still a central part of the company. Blue Band is a constant source of vital vitamins for African families. Breakaway. Daily Goals.